LYNDA DE CARVALHO

Was the Girls Senior Designer at Old Navy for almost 5years.

Loved the energy in this fast paced environment. I managed the process from concept to final in-store assortment for all of denim, woven btms, outerwear, dresses, skirts, woven tops, sleep and Kids Accessories.

Traveled to Asia seasonally for sampling as well as denim finishing. Also shopped both local and international markets for trend research.

Partnered with Directors to develop seasonal concepts to ensure consumer segment alignment. Built seasonal kick-off boards, color pallets and worked on initial print direction with CAD Designer.

I started with Levi Strauss Signature as the Asst. Designer for Boys. I soon got promoted to Designer and finally became the Senior Designer for all of Kids.

Was responsible for setting seasonal direction for all kids Denim & Woven botms. for Fit, Styling and Wash. Partnered with Mills and our production team to development cost effective & trend right fabrics. 

Developed new washes seasonally at source base (Asia, Latin America & South Africa).

Worked closely with our licensee partners for our LSS Baby assortment. Gave direction on all styling and graphic artwork, ensuring they were true to our brand identity.

Designer for Denim and Woven botms.

Designed trend right product seasonally to fit within the Levi Aesthetic. Created technical pkgs for sampling, traveled overseas for both wash development and sample execution. Partnered with Senior Designer and production team to set direction for fabric and finish.

Was responsible for all wash target approvals to be used by our venders. Worked with production team to set shade bands.

Targeted new Fits each season/ owned approvals from concept to in-store.

Assistant Designer for Mens Bottoms.

Was responsible for converting hand sketches to illustrator. Created trend and color boards for seasonal concept mtgs. Designed small portion of assortment seasonally. Shopped LA market for inspiration.

Partnered with Designer to create the "GO Khaki" and "Mobile Pant" which sold above forcast. Also was in evolved in the research for the "K-1 Khaki" which was inspired by World War 2 military styling and used the original Cramerton Cloth (Cramerton Type 1 Army Cloths first manufactured ion 1929 for the US Army by Cramerton Mills)

Created tech pkgs for sampling at in-house sewing facility.

Worked closely with Designer on developing fabrics from the yarn-up. Ordered all sampling fabrics and managed sample fabric library. Owned comments and approvals on all lap-dips and yarn-dyes.